Web Survey Bibliography
Title An experiment comparing grids and item-by-item formats in web surveys completed through PCs and smartphones
Author Revilla, M.; Toninelli, D.; Ochoa, C.
Source Telematics and Informatics, 34, 1, pp. 30-42
Year 2016
Access date 16.05.2016
Abstract Some respondents already complete web surveys via mobile devices. These devices vary at several levels from PCs. In particular, we expect differences when grid questions are used due to the lower visibility on mobile devices and because in questionnaires optimized to be completed through smartphones, grids are split up into an item-by-item format. This paper reports the results of a two-wave experiment conducted in Spain in 2015, comparing three groups: PCs, smartphones not-optimized, or smartphones optimized. We found similar levels of interitem correlations, longer completion times for grid questions for smartphone respondents, and sometimes less non-differentiation for PCs. Thus, using the item-by-item format for smartphones and PCs seems the most appropriate way to improve comparability.
Access/Direct link ScienceDirect (Abstract) / (Full text)
Year of publication2016
Bibliographic typeJournal article
Web survey bibliography - Toninelli, D. (9)
- Smartphones vs PCs: Does the Device Affect the Web Survey Experience and the Measurement Error for...; 2016; Toninelli, D.; Revilla, M.
- Does the Use of Smartphones to Participate in Web Surveys Affect the Survey Experience when Sensitive...; 2016; Toninelli, D.; Revilla, M.
- An experiment comparing grids and item-by-item formats in web surveys completed through PCs and smartphones...; 2016; Revilla, M.; Toninelli, D.; Ochoa, C.
- An Overview of Mobile CATI Issues in Europe; 2015; Slavec, A.; Toninelli, D.
- Who Has Access to Mobile Devices in an Online Opt-in Panel? An Analysis of Potential Respondents for...; 2015; Revilla, M.; Toninelli, D.; Ochoa, C.; Loewe, G.
- Mobile Research Methods: Opportunities and challenges of mobile research methodologies. ; 2015; Toninelli, D. (Ed.); Pinter, R.; de Pedraza, P.
- Do online access panels really need to allow and adapt surveys to mobile devices? ; 2014; Revilla, M.; Toninelli, D.; Ochoa, C.; Loewe, G.
- The need of and the demand for completing surveys on mobile devices; 2014; Toninelli, D., Revilla, M., Ochoa, C.
- An experiment on the effects of non-response reweighting on estimators' precision in a web survey; 2009; Fabrizi, E., Biffignandi, S., Toninelli, D.